Bravo Bravissimo for your subtitles!

This auto captioning is definitely making us cross eyed

Where are the subtitles?

The ladies on the 121 Captions team are fans of Bravissimo, a British bra company. We were disappointed to discover their online video explaining how a bra should fit properly had poor subtitles.

When you upload a video to YouTube, and select the YouTube subtitling option, this generates automatic captions which are infamously poor and inaccurate. We had a good laugh at the errors and shared this with Bravissimo. We reminded them there are 360 million deaf people worldwide who would benefit from captioned videos, half of them being their potential customers.

YouTube’s auto captioning on Bravissimo’s bra fit video

Sponsored by GlaxoSmithKline, perhaps?

Oh Wise Abash is going to kill me!

But everything is still staying up – bravo!!

What happened next?

Selecting closed captions on YouTube

To their enormous credit, Bravissimo responded straight away. They apologised, investigated and reinstated the correct subtitles on the same day.

The new subtitles are correct and professionally edited. Well done, Bravissimo!

We wish all suppliers were so responsive and cared so much about their customer experience. They have certainly gained a lot more fans.

Now that Bravissimo’s video is correctly subtitled, their customer base should increase even more.

To view the professional closed captions, click the CC button then choose “English (United Kingdom)”.

If you choose “English (auto-generated)”, these are the poor automatic subtitles which all deaf viewers know and love!

Check out the re-subtitled Bravissimo bra fit video below with professional closed captions. Isn’t it fabulous?

Subtitles add value to your videos, not just access

Did you know that adding professional captions to your YouTube videos will increase your channel views?

Check out this graph which outlines the value of adding captions.

You can add either closed captions (viewers can switch on and off) or open captions (permanently visible).

If you have videos on YouTube, Vimeo, or your staff intranet that need subtitles added, contact us about our professional video subtitling service on bookings@121captions.com